The Video Platform Offers Viewers Control to Decrease AI-Generated Content in Timelines

Users will soon have a fresh option that enables them to cut down on the volume of AI-made content appearing in their feeds. This step comes as the company disclosed that it presently contains over 1 thousand million AI videos.

Trial and Implementation

The update is being tested over the coming weeks before a full-scale rollout. This shift aligns with a surge in content created by AI, spurred by recent content generation software.

The Broader AI Trend

It has been noted that almost 10% of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A significant portion of this content is deemed low-quality AI content, a label for substandard, bulk-generated content that is frequently absurd or bizarre.

Our research shows that numerous viewers like content made with AI tools, from AI artwork to educational videos, and we aim to offer the community the option to increase or decrease of that, according to their own choices,” commented a company executive.

AI on the Platform

The platform announced that there are currently 1.3bn videos on its service tagged as made with AI. Overall, more than 100 m pieces of content are submitted to the service every day, making AI-generated material a relatively small portion of its complete catalog.

User Control Features

Members will be able to reduce or increase the level of AI content they see by opening the topic control option in the platform and selecting “AI-generated content”. Additional categories that can already be controlled under the tool include news, clothing, cosmetics, and movement.

Content Labeling and Policies

TikTok’s guidelines require content makers to tag convincing AI-generated content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be deleted under its user guidelines.

Additionally, the platform will now apply an AI-generated label to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying artificial media. This step is designed to deter users from trying to circumvent the disclosure requirement.

Responsible AI Funding

The company is furthermore introducing a $2m educational fund for specialists and organizations to develop informative material about responsible artificial intelligence. This program will benefit educational bodies focused on teaching computer science.

Platform Protection

TikTok has justified its content review process, during discussion over plans to make redundant a large number of content moderators in the UK. It is expected to eliminate a significant number of roles in its user protection division in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.

A company official clarified that human moderation would remain essential, but automated tools can protect employees by removing the most distressing content ahead of it is viewed by staff. TikTok reported a notable drop in explicit and harmful content reviewed by content reviewers over the last 12 months due to the use of its AI tools.

“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”